Are you ready to lead an iconic cluster of world-renowned attractions and take your career to the next level? As Cluster General Manager – Sydney, you’ll play a pivotal role in delivering unforgettable experiences across some of Australia’s most-loved destinations, while driving performance, innovation, and team engagement.

About The Role

As Cluster General Manager, you’ll provide strategic and operational leadership across our Sydney attractions. You will be accountable for delivering exceptional guest experiences, financial performance, and high-performing teams, all in alignment with our brand and corporate values.

You’ll lead the attraction management team, overseeing operations, guest experience, capital projects, HSS, displays, retail, facilities, and overall team engagement. From delivering annual EBITDA targets and managing capital projects, to enhancing customer satisfaction and building strong local partnerships, this is a dynamic leadership role with real impact.

Key responsibilities include:

• Driving operational excellence and commercial performance across the cluster
• Leading the delivery of innovative attraction experiences and seasonal programming
• Developing and executing 5-year strategic and annual business plans
• Overseeing financial performance, including cost control, revenue targets, and compliance
• Creating a culture of safety, engagement, and continuous improvement
• Representing the attractions within the local community and tourism sector

About You

You’re a commercially savvy, guest-centric leader who thrives in fast-paced, high-profile environments. With proven experience leading large multi-functional teams and driving profitability in a multi-faceted business, you have the resilience, creativity, and vision to inspire others and achieve exceptional results. A passion for travel and tourism is essential for all our roles, and experience in this field will be highly regarded. 

We’re looking for someone who can:

• Lead with purpose and empower cross-functional teams
• Build and execute strategic plans with a sharp commercial focus
• Foster a strong culture of safety, service, and employee development
• Navigate complexity with confidence and sound decision-making
• Represent the business with credibility among regional stakeholders and partners
• If you’re passionate about leading people, creating unforgettable guest experiences, and making your mark on a globally recognised brand, this is your opportunity to shine.

Benefits

• Corporate benefits including free access to all our attractions worldwide
• Domestic and global opportunities to develop and progress your skills and career in tourism and attractions
• Additional Leave (including birthday and wellbeing) and 3 volunteer days to give back to a social cause you care about
• Hybrid working model and flexible working policy
• Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan
• Being part of a business built on fun

About Us

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year. 

We’re the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, Wild Life, Madame Tussauds, and the Fly Treetop Adventures, amongst others. 

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 2 charities: Merlins Magic Wand and the SEA LIFE Trust.

So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you! 

Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and/or Torres Strait Islander decent. 
Please let us know at anzrecruitment@merlinentertainments.biz if you require any adjustments to the recruitment process to support your application.