Are you passionate about the travel and tourism industry? Do you thrive in a dynamic environment where creativity, organization, and communication are key? If so, we invite you to apply for the role of Trade Sales Coordinator!

As the Trade Sales Coordinator, you will play a pivotal role in supporting Merlin’s ANZ Trade Sales function. You’ll work closely with the Local and In-Market Sales Teams to ensure seamless execution of trade activities and initiatives. This is an exciting opportunity for someone who is organised, communicative, and ready to dive into the fast-paced world of tourism sales.

Key Responsibilities:

• Maintain accurate Trade Partner databases.
• Organise and support trade shows, events, site inspections, and manage complimentary ticket requests.
• Manage the ANZ Trade email with prompt and professional responses.
• Prepare monthly APAC reports, track wins, and provide market insights.
• Conduct research and partner analysis as needed.
• Support various projects across the Asia-Pacific region.
• Review trade partners quarterly to ensure accurate pricing and updated information.
• Oversee brochure and merchandise distribution to trade partners.
• Collaborate with Marketing and Operations on trade briefs and initiatives.
• Work with Trade Ops and Marketing to keep promotional assets updated.
• Manage ANZ purchase orders and track monthly expenses.
• Lead CRM efforts for ANZ, ensuring partner information is up-to-date.
• Assist in managing and delivering the Rate Matrix to trade partners.
• Represent ANZ Gateway Attractions positively in all engagements.
• Collaborate with marketing to ensure trade materials align with brand standards.
• Implement trade sales initiatives focusing on guest experience and operational excellence.

• Strong organisational and time management skills, with the ability to prioritize effectively.
• Excellent written and verbal communication skills.
• Experience or strong interest in a sales role within the travel or tourism industry.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.
• Ability to work autonomously with flexibility and adaptability.
• Enthusiasm for learning and advancing in sales and marketing.
• Willingness to work flexible hours as needed.
• Ability to stay calm under pressure and excel in a fast-paced environment.
• Collaborate with others to develop strategies that drive business success.
• Approach challenges with creativity and resilience.

• Corporate benefits including free access to all our attractions worldwide
• Domestic and global opportunities to develop and progress your skills and career in tourism and attractions
• Additional Leave (including birthday and wellbeing) and 3 volunteer days to give back to a social cause you care about
• Hybrid working model and flexible working policy
• Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan
• Being part of a business built on fun

About Us

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year.
We’re the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, Wild Life, Madame Tussauds, and the Fly Treetop Adventures, amongst others.
Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 2 charities: Merlins Magic Wand and the SEA LIFE Trust.

So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you!
Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and/or Torres Strait Islander decent.
Please let us know at anzrecruitment@merlinentertainments.biz if you require any adjustments to the recruitment process to support your application.